3 Comments

Dr. Mattson this is a wonderful analysis and great research behind corporate communication. Thanks for writing this piece!

ZT

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Thanks, Zach! Which part of Liv's story resonates most with you?

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Well, she originally sent an email requesting for the image "media," and upon return it was not in the ball park of what she asked. I feel different organizations have a lingo, along with their different management levels. The way you approach & consider both of those aspects for me came with time, and eventually I was better to make quick and strategic messages (Lard Free). I resonated with having to approach communication differently upon the situation and people.

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