"Everybody Loves Working Here, Right?"

Podcast Conversation with James Ellis on Employer Branding

What it’s it feel like to do your job these days?

Vital question, maybe, but the tougher question is, how does your company talk about what it feels like to do your job these days? What’s the HR department saying about your company’s vibe? What are the stories your company leader tells?

That’s a question about employer branding, a term we’re learning how to use this week with the help of James Ellis. We’re engaging his article on “The Three- Dimensional Brand.”

There are so many unhelpful ways to describe the life and spirit of an organization.

Dishonest ways. Impractical ways. Distracting ways. Maybe even stupid ways.

But how should an organization talk about what it’s like to work there?

So, here’s an invitation to spend time with the Mode/Switchers this week and figure out how to narrow the gap between “stories lived” and “stories told” at your job.